23 May
Marketing automation
From doubter 🧐 to fan 🤩
Take (potential) members and donors on a journey with the help of Marketing Automation. Turn doubters into fans, make strangers feel at home with you and build long-term engagement.
Take your relations on a journey
Choose your target group and map out the journey they will make. What option do you offer them after registering for the newsletter or requesting a brochure? By setting up personal journeys, your relations are automatically given the next step to become further involved with your charity or association.
A selection of the features: This is how Marketing Automation works
With Marketing Automation from Procurios you build journeys that closely match the needs and preferences of your target group. This makes your fundraising or member retention a lot easier!
1.
Trigger alert! Fortunately, triggers can also be very positive. Registrations on your website, profile changes or donations immediately send a message: start a journey!
2.
Who gets which email? With the extensive filter options you ensure that your emails match the situation of your members and donors.
3.
Do you mainly reach your members on working days? Or are your emails better read at the weekend? Should Sunday be excluded? You determine the time window yourself.
4.
Activate the journey, have a cup of coffee and watch the involvement of members and donors increase.
What you can do with Marketing Automation: Step by step towards more engagement
Someone has joined your association! A big step. However, there are still some steps between starting a membership and becoming actively involved. Take someone with a handy journey through all the possibilities to be involved. Has anyone already registered for an activity in the meantime? With the if/else option you ensure that that person receives a different email than the person who has not yet taken any further steps.
You are going to raise funds for a new project. And experience shows: one call is often not enough. That's why you want to be able to remind people who haven't donated yet. By setting up a journey you can automatically send a follow-up email when someone has not donated to the project after, for example, three weeks. Has anyone donated yet? Then you send out a call to inform friends about the campaign.
Let your relations know that you appreciate them. With an email on or around their birthday or a warm offer for volunteers celebrating an anniversary. By setting up emails based on a 'repeating date', you no longer have to worry about sending these emails (daily).
Has someone not made any changes to their profile in a long time? By setting up a journey to clean up profile data, you can easily keep your CRM up to date.
Learn more about Marketing Automation: Join a webinar (Dutch)
Register now for one of the introductory webinars:
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For social organizations
Encourage greater involvement and focus on new members and donors
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Data-driven but still personal
Our platform works for you, you bring the personal touch
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Safe in the European cloud
Your data is stored in the Netherlands, but can be accessed anywhere.
Why Procurios?: Discover the benefit of integration
When you choose Marketing Automation from Procurios, you choose an integrated product. What benefit do you get from that? We would like to summarize this for you:
| Features | Marketing Automation from Procurios |
|---|---|
| Customized emails thanks to full integration with our CRM Filter the right relations, address them personally thanks to field codes and add conditional content | Aanwezig |
| Intuitive email builder with templates in your corporate identity Prepare your templates using the Template Generator and start building | Aanwezig |
| Integrated with your own website or special campaign website(s) Automatically load content from your weblog, meeting or community and avoid duplication of work | Aanwezig |
| Easily comply with regulations Easily set who can and cannot receive email, so you can comply with communications and privacy legislation (GDPR) in the Netherlands and Belgium | Aanwezig |
| Measuring the effects of a journey Which links in your emails work well? How often are they opened? And did this step in a journey lead to a donation or registration? | Aanwezig |
| Help and support from the Netherlands and Belgium Our support team is always there for you | Aanwezig |
| A little better every month Once every four weeks there is a new release with all updates and improvements | Aanwezig |
| Dashboards with campaign results Get even better insight into the results of your fundraising actions with Insights | Add-on |
| Measuring and valuing relationship commitment Rate the behavior of your members and donors with EngagementScore and create journeys based on the level of engagement | Add-on |
| Consultants and designers at your disposal Our implementation consultants and interaction designers will help to set you up for success | Add-on |
Is it something for you?
Take the next step in your journey of discovery. Request a free demo for your organization or contact one of our colleagues in the Netherlands and Belgium.
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